Projects —
Real systems, built for production.

Panini needed to run an 80,000-folio giveaway for its FIFA World Cup 2026 campaign without a manual-review bottleneck. I built two WordPress plugins and an AI pipeline that verifies every submitted receipt automatically, live in production on an AlmaLinux VPS.

Esentia Energy needed its corporate site hardened after a client-mandated security audit. I implemented full OWASP headers, TLS 1.3 and Perfect Forward Secrecy, clearing every vulnerability flagged by their Security Coordinator.

Blanco Detalle needed a B2B/B2C store that could handle personalized event-decor products, tiered wholesale pricing and multiple carriers at once. I built it on WooCommerce with full Mexican tax compliance built in.

ECCO wanted a livewire community challenge for its retail campaign, tracking 3.5M steps across participants in real time. I built a WordPress micrositio with daily evidence validation, a live counter, and the export used to pick winners — and renamed the entire campaign mid-challenge without stopping registration.

Palmex needed to digitize B2B lead attraction across fryers, distributors and wholesalers without losing their sales team's personal touch. I built a multi-market catalog paired with a hybrid chatbot that routes qualified leads to a human.

BIN Experiences needed a luxury-travel site that felt as premium as the trips it sells, in two languages. I produced its visual content with generative AI, tuned loading on a video-heavy site and integrated a bilingual quote funnel.

Sincronía Logística needed to translate a heavily-certified pharmaceutical operation into a website healthcare clients would trust. I built a sober, credible corporate frontend that communicates that certification without overwhelming the visitor.

CONEXIG needed its expert directory to work as a global business card, in four languages, letting visitors find the right specialist among dozens of profiles fast. I built a multilingual, multi-facet filterable directory on WordPress and Polylang.

Bea Boullosa needed to centralize consultations, genetic testing, courses and conferences into one site that actually sells. I built a platform where clients book and pay with zero manual intervention on her end.

DAVIVIR needed its website to do the job of a sales advisor: present every home model clearly and convert interest into qualified leads. I built a real-estate lead-generation site around exactly that goal.

El Círculo Blanco needed a concise hub that presents the brand and routes visitors to the social channels where its real community lives, without over-engineering the site. I built exactly that: a focused, social-first brand hub.

A Mexican baby-products brand needed a real-money points-redemption system running across 139 stores during 54 scheduled activations, with no double-redemptions under concurrent traffic. I built it with database-level concurrency locks and an idempotency key tied to each logical operation.

Little Trees Mexico needed one store that could sell in volume to retailers and distributors while still serving end consumers. I set up WooCommerce with peso payments and built the volume-purchase rules and automated distributor onboarding in PHP.

SIREH Cancún needed to sell a pre-sale project on renders, floor plans and video without that visual weight slowing mobile loads. I set up automatic image optimization, moved video off the server and built lead capture into the first scroll.

Día Vida needed a brand site and a campaign landing page where a problem on one couldn't reach the other. I split each domain into its own account and set up a firewall, anti-spam, backups and technical SEO on both.

PS Technologies needs a site that sells data center infrastructure to IT directors who buy with technical questions. I structured the content around those questions — portfolio, FAQs and a technical blog — and set up the staging environment with PHP 8.2 and SSL.

Guval needs a portal that is a corporate site, a 100+ product catalog and a recipe book at once, without becoming a maze. I structured the WooCommerce catalog by product line and built a recipe book with its own taxonomies that ties each recipe to a product.

Grupac needs a site that conveys its nationwide scale and gives its sales force a quote channel. I set up the technical base — staging with PHP 8.2 and SSL — and wrote a mu-plugin to bring its vector logo in as SVG.

A containerized app that only ever ran "on my machine" needed a real deployment path. I took it to a production-style, autoscaling Kubernetes setup with Deployments, Services and an HPA, as a self-directed personal project.

Manual clicks in the Azure portal aren't reproducible or reviewable. As a personal project, I codified an Azure infrastructure setup with Terraform, wired to GitHub Actions so every change is planned and reviewed before it applies.

I wanted hands-on practice with a real data pipeline, not a tutorial. As a personal project, I built an ETL pipeline for cryptocurrency price data — extraction, transformation, and a storage format designed for repeated analysis.

Job hunting means repeating the same steps — open a listing, fill the same fields, submit — over and over. I built a personal automation bot that removes that repetition entirely, without ever applying to the same posting twice.

I wanted to build a full stack end to end, on purpose, without shortcuts. Vitalia / NutriSam is a personal wellness-platform project with structured MVC, real persistence, and a reproducible containerized environment.

Beyond any single case study, I maintain a fleet of 10+ WordPress sites in active production. This card indexes that ongoing work — administration, uptime and upgrades across every one of them — in one place.